Zara to launch pre-owned service for shoppers to buy and sell second-hand items
From that polka dot dress to the mini skort, there are some Zara items that we all fall in love with – and seem to sell out within minutes.
But now, the fashion giant is set to launch a pre-owned service, that could see your old favourites popping back up for re-sale.
They’ll be taking on the likes of Depop and Vinted when it launches the new platform, Zara Pre-owned, on 3 November.
Hosted on Zara’s website and app, shoppers can post second-hand Zara items for sale, as well as book repairs and donate unwanted items online, or through a store.
And if you’re selling, you won’t have to bother with filling out lengthy descriptions. Zara will provide customers with all the product information on each item of clothing themselves.
The high street favourite is the latest in a string of popular fast-fashion brands, attempting to make commitments towards sustainability.
Boohoo – often dubbed one of the worst offenders when it comes to being eco-friendly – got criticised last month when it announced Kourtney Kardashian as it’s sustainability ambassador.
For customers wanting to get their Zara favourites repaired, they can book a wide range of options, which include fixing broken zips and replacing buttons.
Zara said customers can also use the app to get old clothing picked up from their home and taken for donation at the Red Cross.
Paula Ampuero, head of sustainability at Zara, said: ‘At this stage, this platform is exclusively conceived as a tool to help customers extend the lifetime of their clothing and take a more circular approach.’
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