The firm currently represents celebrities like Rani Mukerji, Anushka Sharma, Ayushmann Khurrana, Bhumi Pednekar, Arjun Kapoor, Vaani KKapoor, and Sharvari, among others.
In this new role, Akanksha will spearhead the film division within YRF Talent as well as lead strategic relationships between artists and studios, producers, and platforms to package projects for its actors.
Akanksha has over 13 years of experience in the movie industry. She has worked with Cine1 Studios on the smash-hit film Bhool Bhulaiyaa 2.
She was also Bollywood star Shahid Kapoor’s agent from 2010–2019, scouting and servicing projects like Padmaavat, Kabir Singh, and Udta Punjab for him.
Prithwish Ganguly, Vice President, Talent & Communications Strategy, says, “We are delighted to have someone like Akanksha Malhotra joining our agency. In the competitive landscape of movie business today, Akanksha’s experience will bolster our ability to navigate through the rapidly evolving times of content production and monetisation. Her expertise will be crucial for us to advise our homegrown talents to make informed and strategic career decisions.”
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