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Coronation Street fans can show some love for the cobbles with their fashion choices, with an exclusive collection from Manchester-based brand Joanie.
The Joanie X Coronation Street collab will see the likes of diner Roy’s Rolls and supermarket Freshco logos adorned on T-shirts and jumpers, as well as kitsch shirts with pop-art pictures of the sights of Weatherfield.
As a proud Manchester-based brand, it’s the perfect union for Joanie, whose offices are just a stone’s throw away from Salford, which is where the ITV show is loosely set.
Launching this week, every style in the six-piece collection is crafted from a responsible fabric with garments named after notable characters and families who have graced the cobbles over the 63-year lifespan of the show.
The limited Coronation Street X Joanie collaboration range will be available online on the brand’s website, with selected styles also available in the Coronation Street Tour gift shop.
Want to see more? Here are a few of our favourite pieces from the Joanie X Coronation Street collection and links to buy.
Gilroy Retro Newton And Ridley Sweatshirt, £45
Show your love for the Rovers with this casual sweatshirt, made from 100% real cotton.
Holdsworth Freshco Sweatshirt, £45
This Freshco sweatshirt is inspired by Weatherfield’s local supermarket, made from a cosy organic cotton blend.
Cropper Roys Rolls Slogan Ringer Tee, £25
One of the most affordable items on the list, this slogan tee is the perfect Corrie tribute.
Joanie’s brand director Lucy says of the collection: “‘Corra,’ as it’s affectionately known in our house, was and is a mainstay of family life. Whatever else is going on in the world, good or bad, there’s ALWAYS Coronation Street on in the background.
‘The nation’s favourite TV soap, an institution for us northern folk – I could listen to Audrey Roberts sigh all day long.’
Lucy goes on to say how the designs were inspired by the scenes within the iconic show, explaining: ‘Working on a collab with Coronation Street has been such fun.
‘I really enjoyed working with the producers to ensure the devil was in the detail – from making sure the window lintels to the famous terrace were perfectly accurate, matching the window graphics in Dev’s corner shop to ensure continuity, to making sure Norris’ paperboy was standing outside the Kabin was a dream job for me.
‘We wanted to create wearable, tongue-in-cheek products that would feel like they had come out of a vintage store rather than a gift shop. Our exclusive Coronation Street all-over print was lovingly created to make people take a second look and start a fun conversation when someone notices the details!’
The Coronation Street x Joanie collab is available to buy now, while you wait for the next episode of Corrie to drop (Monday, Wednesday and Friday on ITV, in case you weren’t sure…).
Fans are loving the new drop, with one writing alongside the announcement on Instagram: ‘I’ve never clicked ‘order’ faster in my life.’
Another joked: ‘If I don’t get my hands on a Roy’s Rolls t shirt I might die, not to be dramatic.’
Well, you know what to do…
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