Xbox Is Getting an Official Doughnut in the UK

In perhaps one of the more surreal marketing collaborations of the day, Krispy Kreme has announced that it will be selling a line of limited-edition Xbox doughnuts in the UK.

Krispy Kreme shared the news in a tweet where it welcomed fans to “The next generation,” before introducing fans to their new Nexus Level Doughnut, which will be coming to UK stores soon. You can check out a trailer – which parodies Xbox’s own hardware reveals – in the tweet below:

Welcome to the next generation

Introducing… The Nexus Level Doughnut

Coming Soon ?https://t.co/UVteHkCnjT@xboxuk #KrispyKremeXbox pic.twitter.com/Xf3hRuKybw

— Krispy Kreme UK (@krispykremeUK) July 28, 2021

The limited line of cream-filled Xbox branded treats will be available for purchase between August 2 and August 22 across its UK vendors. Fans who pick up the promotional dozen in-store or by click and collect will be able to enter into a prize draw to win 1 of 120 Xbox Series S consoles. Upon first entry to the competition, those taking part will also receive one month of Xbox Game Pass Ultimate (subject to sign-up requirements).

Arguably, this isn’t the most surprising news to link the worlds of food and games in 2021. Earlier this year, IGN reported on the news that McDonald restaurants were being “strongly encouraged,” to limit the number of Happy Meals they sold to customers across its US stores. This came after reports surfaced that scalpers were profiting from the Pokemon 25th Anniversary limited-edition trading card packs that were being given out with the company’s famous Happy Meals.

For all your future Xbox related news – snack-based or otherwise – make sure to check out the IGN official Xbox page where you can also find the latest reviews, guides, and walkthroughs. I bet one of these would go really nicely with an Xbox Series X mini-fridge, too.

Jared Moore is a freelance writer for IGN. You can follow him on Twitter.