YouTube’s decision is very strategic. Although all of these movies and shows are available free of charge, users will have to watch advertisements every so often. This choice might seem counterintuitive, but YouTube is not the first service to adopt an ad-supported model. Just recently, Disney+ announced that it will be releasing a cheaper subscription tier that costs less per month but plays some ads while you stream. Similarly, Peacock, Roku, and Tubi also operate on an ad-supported basis.
Considering that YouTube Premium has little to offer compared to services like Netflix, switching to an advertisement-friendly model might be the right way to go for YouTube. However, the content is still being given away for free right now, and some users may find their way around the ads. Similarly, those who subscribe to YouTube Premium will have access to the same catalog of shows and movies, but will not have to deal with ads.
Will YouTube one day decide to put all that content behind a definite paywall or will it stick to the current model? It’s hard to say, but the platform certainly has big plans. YouTube has revealed that it plans to add new movies and shows on a weekly basis. Right now, the lineup includes classics such as “10 Things I Hate About You” and “Legally Blonde,” with “Runaway Bride” and other fan favorites to join the mix soon.
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