Thermal undies, gloves and snuggly loungewear are flying off the shelves as shoppers brace themselves to fight the cold this winter.
Sales of onesies, hooded blankets, dressing gowns and slippers have soared in recent weeks as families facing costly heating bills try to save money, according to John Lewis department stores.
Energy bills have soared this year and consumers are grappling with high inflation on all goods, including food, while mortgage interest rates have also started to shoot up, leading to a sharp cost-of-living squeeze.
That makes saving a few pounds by wrapping up warmly rather than turning up the heating an attractive option. And John Lewis revealed sales of women’s thermals more than doubled last week compared with the previous week, while a wearable blanket with a hood is now a bestseller.
Onesies were also flying off the shelves much earlier than usual, the retailer said, in a sign that they were being bought for extra warmth this season rather than as a light-hearted Christmas gift.
Dressing gown sales were up 76% compared with last year. Claire Miles, head of category fashion at John Lewis, said: ‘With the cost of energy such a concern, we are seeing customers spend with heat in mind.’
It comes after Tesco said shoppers are turning to own-brand items to save.
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