What’s delaying Maruti Jimny, Fronx pricing, and why finding a sweet spot in the SUV market is tough
Automobile

What’s delaying Maruti Jimny, Fronx pricing, and why finding a sweet spot in the SUV market is tough

By Eduardo Saverin

Maruti Suzuki showcased two SUVS during Auto Expo 2023, Jimny and Fronx; image credit: file photo

Synopsis

Maruti seems to be in some dilemma over ticking all the right boxes on pricing. While Maruti needs to offer a price point which is more aggressive than the competitors, cost structure, net margins per vehicle, and supply of chips are among key deciding factors. Can Maruti break the Tata-Mahindra-Hyundai triopoly in the SUV space?

Maruti Suzuki’s determination to break the Tata-Mahindra-Hyundai triopoly in the SUV space first became public at a dealer conference in Jaipur on November 26, 2021. “Starting March 2022, four SUVs will be brought to the market within a span of a year,” the Maruti management had said at that time.In September 2022, Maruti launched Grand Vitara in the mid-SUV segment. A few months later in January, at the Auto Expo 2023, it unveiled two new

BY

  • FONT SIZE

    AbcSmall

    AbcMedium

    AbcLarge

  • SAVE
  • PRINT
  • COMMENT

Uh-oh! This is an exclusive story available for selected readers only.

Worry not. You’re just a step away.

Read this story for free.

Unlock your 30 days free access to ETPrime now.

Login to unlock

*No card details required.

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise

For all the latest Automobiles News Click Here 

 For the latest news and updates, follow us on Google News. 

Read original article here

Denial of responsibility! TheDailyCheck is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected] The content will be deleted within 24 hours.

Eduardo Saverin