Automobile

What’s delaying Maruti Jimny, Fronx pricing, and why finding a sweet spot in the SUV market is tough

By Eduardo Saverin

Maruti Suzuki showcased two SUVS during Auto Expo 2023, Jimny and Fronx; image credit: file photo

Synopsis

Maruti seems to be in some dilemma over ticking all the right boxes on pricing. While Maruti needs to offer a price point which is more aggressive than the competitors, cost structure, net margins per vehicle, and supply of chips are among key deciding factors. Can Maruti break the Tata-Mahindra-Hyundai triopoly in the SUV space?

Maruti Suzuki’s determination to break the Tata-Mahindra-Hyundai triopoly in the SUV space first became public at a dealer conference in Jaipur on November 26, 2021. “Starting March 2022, four SUVs will be brought to the market within a span of a year,” the Maruti management had said at that time.In September 2022, Maruti launched Grand Vitara in the mid-SUV segment. A few months later in January, at the Auto Expo 2023, it unveiled two new

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Eduardo Saverin