Lifestyle

What do the M’s stand for in M&Ms?

By Medic Saves

M&M S has revealed updated looks and personalities for their beloved characters to be representative of today s society. Confectionary giant Mars, Incorporated announced the fresh, modern take on the characters and more nuanced personalities to underscore the importance of self-expression and power of community through storytelling. It says the changes will help bring the characters into a more dynamic, progressive world. The most noticeable of the subtle changes are to the Brown and Green female characters, who both get new footwear. Brown s high heels have been lowered, while green s while heeled go-go boots have been swapped for sneakers. The male characters have also get changes to their shoes, with Red and Yellow having laces added and Orange s laces now tied. All of the characters get a more defined shape and a refined colour palette, moving from a tan colour on their arms a legs to a clear hue, slightly tinted for each to match their shell. The personality changes will see Brown and Green becoming closer friends rather than rivals and together throwing shine and not shade. Red - who often comes across as a bully - will be kinder, while anxious Orange will embrace his true self, worries and all. The changes also include a slight adjustment to the M&M S logo and the classic candies now coming in a variety of different shapes. They are all said to be part of M&M S global commitment to creating a world where everyone feels they belong, and society is inclusive. Jane Hwang, Global Marketing Vice President, Mars Wrigley, said: We re excited to reveal our new M&M S brand look and feel, which fans will see come to life across all M&M S touchpoints around the globe. From new product innovations to brand campaigns, our evolved characters and our experiential retails stores, we ll incorporate colorful visuals, inclusive messaging and our purpose into all we do to prove that all together, we re more fun. *M&M'S/Mega. 20 Jan 2022 Pictured: M&M'S characters show off their updated looks to be representative of today s society. *BYLINE: M&M'S/Mega. Photo credit: M&M'S/Mega TheMegaAgency.com +1 888 505 6342

M&Ms have had themselves a makeover (Picture: M&Ms/Mega Agency)

Whether you favour plain, peanut or crispy, everybody’s got their own preferences when it comes to M&Ms, which have come a long way since they first appeared on these shores in the late 80s.

These days the popular chocolate candies come in a variety of different flavours depending on where you are in the world – with the likes of peanut butter, white chocolate, caramel and pretzel among those you can get elsewhere.

And now the popular M&M characters you see in the adverts have had a makeover in a bid to promote diversity – with the female green character swapping her boots for sneakers, the brown M&M changing high heels for something a little more practical, and the red one embracing kindness.

“Studies show our desire to belong is as strong as our desire to be loved, and that desire is common for all people irrespective of culture, race, ethnicity, geography, or location,’ the company said in a statement.

While the characters might have changed, the name remains the same – and is one which has kept us guessing over the years about what it might mean.

Just what do the Ms in M&Ms stand for?

What do the Ms in M&Ms stand for?

It might sound cryptic, but there is no big mystery here – the Ms in M&S stand for the names Mars and Murrie, who were both involved in the creation of the product.

The Mars represents Forrest Mars Sr – son of Mars company founder Frank C Mars – who came up with the idea for the chocolate after seeing soldiers eating Smarties during the Spanish Civil War.

This inspired him to create a similar product with a candy-coated outer shell, which would prevent the chocolate inside from melting.

The Murrie in the name refers to Bruce Murrie, son of the Hershey president William FR Murrie – who partnered with Forrest Mars on creating the product, and received a 20 per cent share in it.

M&Ms were first produced in 1941, and were originally given exclusively to soldiers in the US Army fighting World War II, as it allowed them to carry chocolate in hot climates without it melting.

The chocolates became hugely popular and went on wider sale after the war, selling so well that they began to stamp each chocolate with the famous ‘M’ brand to prevent other candies being mistaken for theirs.

This was originally black, but was changed to white in 1954.

A pile of peanut M&Ms

The candy now comes in many flavours, with the peanut version hitting the market in the 50s (Picture: AP)

M&Ms were originally only available in chocolate flavour, but the peanut ones were introduced in 1954.

The brand expanded into other parts of the world, including Europe, Asia Pacific, Australia and Russia towards the end of the 1980s.

The peanut butter flavoured M&Ms were introduced in the USA in 1989, and since then there have been many more new flavours added to the market – including limited editions, as well as spin-off products including chocolate bars and ice-cream.

The most recent new addition was Chocolate Fudge Brownie, which went on sale in the US in 2020.


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Medic Saves