Which, in turn, of course, means that the majority of the money the company makes is earned through advertisement.
And that’s maybe part of the reason why someone thought about investigating the ads distributed by Google. But the final report didn’t exactly paint a pretty picture. In fact, Adalytics and the Wall Street Journal reported that Google was seemingly going against its own ad standards.
And that’s cool and all, but Google says that the report isn’t exactly accurate.
Here’s a picture of the Pixel Tablet being pretty. Do you see why we choose to talk about phones and tablets instead? | Image credit – PhoneArena
So, let’s set the stage. The issue with this entire situation is that if the report turns out to be true, it could serve as a basis for advertisers to rile up against the Big G. Not to mention that they’d also be entitled to a refund. And that’s, like, probably millions worth of dollars in ads.
Which is likely why Google got involved with a blog post of its own and a spokesperson even reached out to AndroidPolice to clarify some things.
Attention! Here are the clarified things:
- The methodology that Adalytics used were unreliable and inaccurate
- The majority of ads run on YouTube and not third-party websites
- Options to exclude appearance of ads in third-party websites exist
Basically, Google insists that 90% of the ads it is supplying are viewable and indeed up to its own standards. Which would be great if any of this got any of us closer to finding that tiny little “skip ad” button, but oh well.
And you know what? The worst part of all this is that even if the EU manages to force Google to sell some of its ad business for violations, we’d still be stuck with these tiny “skip” buttons. Well, at least most of them run muted and that’s not a violation. Could you’ve imagined if all the ads had to be loud too?
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