Volleyball World picks up international streaming rights of Prime Volleyball League

In the Indian sub-continent, the second season will remain on existing host broadcast partner, Sony Sports Network.

The Prime Volleyball League is co-owned and exclusively marketed by India’s sports marketing firm, Baseline Ventures.

“We are delighted to associate ourselves with the Prime Volleyball League. The standard of volleyball that we saw in India has made us extremely optimistic about the future of the sport,” said Finn Taylor, CEO, Volleyball World. “We believe volleyball fans around the world will be pleasantly surprised to see the passion for the sport in India. We see this as an enduring partnership to build the world’s most popular family sport in one of its largest markets.”

Launched in 2021, Volleyball World – a product of a partnership between the International Volleyball Federation (FIVB) and CVC Capital Partners – is aimed at driving growth, innovation and investment in volleyball around the globe with a key focus on bringing the global volleyball community together.

The association with Volleyball World will offer a big opportunity for Indian volleyball players to showcase their skills and talent across the world, Baseline Ventures said. It will also help the Indian fans in getting access to top global volleyball events, which will further help in increasing the sports’ popularity in the country.

“We are thrilled with our multi-year partnership with Volleyball World, which has already established itself as the go-to platform for global volleyball fans across the world,” said Tuhin Mishra, MD and co-founder, Baseline Ventures. “We truly believe in our country’s volleyball stars and we cannot wait for the world to appreciate the talent that is present today in the country. The partnership with the global body of volleyball, Volleyball World will help us in accessing the best global practices in the sport, which will help in nurturing and grooming the youngsters in the country.”

Volleyball World has grown to become the commercial entity for the sport around the world for FIVB. It is currently working alongside top volleyball leagues and federations in the world, with the goal of increasing the profile and popularity of the sport, through fresh investment for the benefit of fans, players, and National Federations.

World’s fourth most popular sport with more than 800 million fans and high participation, across attractive markets, including Italy, Brazil, Japan, Poland, China, and the US, Volleyball was the most watched sport at the 2016 Rio Olympic Games, with 2.6 billion viewer hours globally.

Even during the Tokyo Olympic 2021, indoor Volleyball was among the most viewed sports in India.