The Taigun will take on the likes of Hyundai Creta, Kia Seltos and soon-to-be launched MG Astor. The vehicle comes tagged between Rs 10.50-17.50 lakh (ex-showroom). Volkswagen has received 12,221 pre-bookings for the SUV Taigun so far.
Ashish Gupta, brand director, Volkswagen Passenger Cars India, said the Taigun has a localization content of 95%. The company has also worked on reducing the price of parts by 13% and rationalised service costs to make the ownership experience attractive for prospective customers.
“The bold, dynamic, German-engineered SUVW, Taigun will be a game changer in India’s mid-size SUV segment. The carline embodies the core DNA of brand Volkswagen and staying true to that, Taigun offers superior build quality, safety and exceptional driving dynamics”, said Gupta. Volkswagen is looking at cornering a share of 10% in the midsize SUV segment with the Taigun, next year onwards.
Volkswagen is eyeing annual sales of around 30,000 units in CY2021, which the company expects to double in the upcoming calendar year on back of more launches on MQB A0 IN platform.
Overall, the Volkswagen Group has earmarked Euro 1 billion for the India project 2.0 to localise the group’s global MQB AO vehicle platform and develop products tailored to meet the needs of Indian consumers. The first of these products, Skoda Kushaq (priced between Rs 10.50 and Rs 17.60 lakh), was launched last quarter. Skoda is leading the Volkswagen Group’s project 2.0 in India.
About half a dozen products are set to be launched in the local market between the Skoda and Volkswagen brands in the next 12-18 months. With this revised strategy, the Volkswagen Group has set a target of garnering a 5% market share in India by 2025 from about 1% currently.
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