Viva expands catalog with Ivory acquisition

Viva expands catalog with Ivory acquisition

From left: Viva Records COO Tony Ocampo, Viva chair and CEO Vic del Rosario Jr., Ivory president Steven Tan and Viva Records president Verb del Rosario

Viva Music Group (VMG) has acquired the record label Ivory Music and Video Inc., and, with it, its 40-year catalog that includes works by Freddie Aguilar, The Company, MYMP, Side A, Zack Tabudlo and Moira dela Torre. The sale was finalized—for an undisclosed amount—by Viva Communications chair and chief executive officer Vic del Rosario, Jr., Viva Records chief operating officer Tony Ocampo and Ivory president Steven Tan.

The acquisition, Ocampo said, “strengthens Viva’s position” in entertainment as “a propagator of original Pilipino music.” “Ivory makes a most prestigious addition to the Viva catalog,” he said.

The deal gives Viva the entire catalog of recorded music of Ivory and all songs licensed to its music publishing arm, like recordings by Join the Club, Silent Sanctuary, Wolfgang, April Boy Regino, Moonstar 88, Lokal Brown, Gary Granada, Roselle Nava, Orient Pearl and Florante.

The VMG currently owns the libraries of Viva Records, Vicor Music, Telesis Recording and Terno Records, which include songs by Sharon Cuneta, Regine Velasquez, Martin Nievera, Basil Valdez, Sarah Geronimo and Up Dharma Down.

The group had also invested in and partnered with startup or niche labels like Kean Cipriano’s O/C Records (Arthur Nery, Adie); NexxFriday and Naki Quimson’s WayBettr Music (Deny, Jin Chan); Marion Aunor’s Wild Dream Records, and Jaworski Garcia’s Blacksheep Records (Magnus Haven, Ferodina).

—ALLAN POLICARPIO INQ


Your subscription could not be saved. Please try again.



Your subscription has been successful.


Read Next

Don’t miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.

For all the latest Entertainment News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TheDailyCheck is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected] The content will be deleted within 24 hours.