VR isn’t a new concept, but this is probably the best spot it’s ever been in. We have several wearable, wireless headsets on the market. Games can look great and be deeply immersive. The internet means it’s possible to interact with people around the world, and uptake is also promising. But Meta has a chance of messing all of this up.
Despite Apple, Valve, and Samsung being amongst the huge companies dabbling in virtual and mixed reality, Meta is without a doubt the king of the VR mountain. It has the highest number of users, most ambitious plans, and may have invested the most money into VR. But as recent layoffs have shown, shareholders aren’t too happy with multi-billion dollar losses quarter after quarter. If the “Metaverse” concept tanks one of the biggest companies on Earth, or even brings Meta to the point where Zuckerberg is ousted, and its Reality Labs projects are shelved, then that could be it for this generation of VR projects.
How can this be avoided? Meta needs to reassess and put more focus on the gaming side of things. Creatives and businesses aren’t going for VR in a big way; even Meta’s own staff are avoiding the Metaverse. So take the easy money, and do what you can to please an audience that is genuinely passionate about VR and really wants to see the concept taken as far as possible.
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