Virtual events platform Zuddl raises $13.35 million led by Alpha Wave Incubation

Existing investors GrowX and Waveform Ventures also participated in the funding round.

The Bengaluru-based company said in a prepared statement that it will use the funds to enhance product development and scale globally, with a particular focus on the US market. It will also employ funds to expand its geographical footprint, deepen its tech team, and further build on its offering.

Zuddl’s competitors have also been attracting investor interest amid the pandemic-induced bump up in the sector. In October, last year, Hubilo
raised $125 million in a fresh funding round, while Accel-backed Airmeet had
scooped up $12 million led by Sequoia Capital India and Redpoint Ventures in September 2020.

Bharath Varma, CEO and cofounder of Zuddl, said the company’s growth can be attributed to enterprises’ need for greater customizability and control for their virtual and hybrid events.

“With Zuddl, we are leveraging our experience of running in-person events and using technology to solve engagement and event ROI. While the world slowly returns to normalcy, Zuddl helps enterprises abstract the complexity from virtual and hybrid events and focus on their core,” Varma said.

According to a LinkedIn research, event marketers anticipate that over 65% of the events, would be either virtual or hybrid going forward.

Founded in May 2020 by Varma and Vedha Sayyaparaju, Zuddl grew by over 30 times since its inception and today has an enviable list of clients that include Fortune 100 and other fast-growing enterprises such as Kellogg’s, Microsoft, Dicks Sporting Goods, Byju’s, Grant Thornton, and NASSCOM amongst others.

The funding competition among companies in the virtual events space seems bracing up in the recent past.