The social media listening report titled ‘IPL 2023: Unveiling the Roar’ stated that Kohli, with 7 million social media mentions across IPL 2023, emerged as the most popular player on social media despite RCB getting knocked out of the playoffs. Dhoni, who garnered 6 million mentions, was outperformed by Kohli.
CSK won the IPL in 2023, giving them a total of five victories since the competition began.
The report also notes that Kohli generated more brand-related chatter than the next nine players combined. This, the report added, showcases his influence and engagement on social platforms.
Mumbai Indians (MI) captain Rohit Sharma was a distant third with 3 million social media mentions. CSK’s Ravindra Jadeja, Gujarat Titans’ Shubhman Gill, and MI’s Suryakumar Yadav had 1 million social media mentions each.
Rinku Singh’s historic match-winning knock against the Gujarat Titans received the highest number of social media likes, while Kohli’s controversial argument with Gautam Gambhir and Naveen ul-Haq generated the most mentions (270K) and engagement (4 million).
Among the emerging players in the spotlight, Rinku Singh topped the charts with 940,000 mentions, followed by Yashashvi Jaiswal (250,000 mentions) and Tilak Verma (190,000 mentions).
IPL 2023 was one of the buzziest editions of the tournament, with franchises generating 42 million mentions and 460 million engagements on social media.
CSK was the most talked-about team on social media with 7.6 million mentions and 98 million engagements, followed closely by the Gujarat Titans (6.2 million mentions and 53 million engagements) and the Mumbai Indians (5.4 million mentions and 69 million engagements).
The report also highlighted how IPL-based partnerships played a significant role in driving brand perception on social media. With 120,000 mentions, gaming was the leading category, followed by Media with 70,000 mentions.
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