Viacom18 acquires media rights for Ultimate Table Tennis S4

As the exclusive media partner for Season 4, the company will televise the league on Sports18 in addition to streaming it on the JioCinema app. The league will be conducted from July 13 to 30 at the Balewadi Sports Complex in Pune.

“The partnership with Viacom18 signifies a notable milestone for the growth of UTT and will offer the supporters unprecedented access to high-quality action from the upcoming season. We will work together to amplify the league’s prominence and thrill and to highlight the exceptional abilities of our players,” said co-promoter Niraj Bajaj.

The addition of the UTT strengthens Viacom18 Sports’ diversified portfolio of world-class sporting events, including the Indian Premier League, Women’s Premier League, Diamond League, MotoGP, NBA, LaLiga, Serie A, Ligue 1, and select BWF events.

Viacom18 Sports Head of Strategy, Rights Acquisitions, and Partnerships Hursh Shrivastava commented, “We are focused on offering our fans the most exciting sports action, and table tennis combination of fast-paced and skilled gameplay makes it one of the most visually captivating sports. With Ultimate Table Tennis, we bring the thrill of world-class table tennis action to sports fans in India on JioCinema and Sports18.”

UTT has witnessed the emergence of talents such as Sathiyan Gnanasekaran, Manav Thakkar, Sutirtha Mukherjee, and Manika Batra with their impressive performances in previous editions. It has also seen the participation of several global stars, including Austria’s reigning European champion Sofia Polcanova (World No. 12), Tokyo Olympics bronze medallist Cheng I-Ching (World No. 9) of Chinese Taipei, Hong Kong’s two-time World Championship medallist Wong Chun Ting, and World No. 11 Doo Hoi Kem.

Talking about the association, co-owner of UTT Vita Dani said: “We have seen impressive growth of the sport and a rise in its popularity in the first three seasons. And now, with Viacom18 as our official broadcast and streaming partner, I am certain that we will attract new fans who can be guaranteed a new and modern viewing experience.”