Verizon’s 5G service won the Super Bowl off the field

60% of the fans at the Super Bowl were Verizon subscribers

During the AFC-NFC Championship game, State Farm Stadium was filled with 67,827 good neighbors (you have to be from the U.S. to understand that reference) and 60% of them were Verizon customers. Verizon’s investment, said the carrier’s Vice President of Device Technology Brian Mecum, paid off. The executive said, “Eight minutes into the second quarter, [our customers] used more traffic now than [they] did at SoFi for all of last year’s game.”

Verizon subscribers used 47.8 TB of data inside State Farm Stadium on Super Sunday

Mecum also pointed out that this trend should continue as more and more Verizon network capacity is added before each Super Bowl contest. Verizon subscribers consumed a whopping 47.8 TB of data inside the stadium, up 57% from the previous year’s game. And to help you realize how much data 47.8 TB is, it’s equivalent to a single person binge-watching HD video for more than three years. He also said that while the zippy fast mmWave 5G spectrum was the star of the Super Bowl, Verizon also added access to the mid-band.

Verizon helps coaches talk to each other inside all 30 NFL stadiums

Verizon helps coaches communicate with each other in all 30 NFL stadiums through a managed private wireless solution. As Verizon’s Mecum noted, “Every time [coaches] talk, they do it over our private network. [They] can’t miss a single word.” The Verizon executive added, “Wherever you have a bunch of people who need to be all synced up — concerts, tournaments, workers in a warehouse or on an airport tarmac — and you need high-quality voice [and] need to be able to hear in a very loud environment… from a private network standpoint, you’ve hit the sweet spot right there.”

Verizon also added 45 nodes (equivalent to 15 full-sized cell sites) inside NRG Stadium in Houston, Texas. These nodes will help deliver 5G mmWave and C-band signals to attendees of events at the stadium. More interesting, Verizon has created a technology that divides the crowds at the NRG Stadium into different sectors “like slices of a pie.” This gives the carrier’s engineers the ability to adjust the wireless signals inside the venue based on where those attending an event move and the kind of content they are using data to view.