Unity stock jumps as much as 26% on Apple Vision Pro partnership

Unity shares surged as much 26% and trading was halted after Apple on Monday said that it’s working with the game-development software maker as part of the release of its Apple Vision Pro headset. The move means Unity stock is on track for its second largest daily gain since its New York Stock Exchange debut in 2020.

Apple is working to build the third-party ecosystem of apps that people will be able to use in the $3,499 device. The iPhone maker said Adobe, Cisco and Microsoft are among the companies bringing out Vision Pro apps.

“We know there is an community of developers who have been building incredible 3D apps for years,” Susan Prescott, Apple’s vice president of worldwide developer relations, said during Apple’s keynote. “Today, we are excited to share that we’ve been working with Unity to bring those apps to Vision Pro, so popular Unity-based games and apps can gain full access to VisionOS features such as Passthrough, high-resolution rendering and native gestures.”

Unity, which helps developers incorporate advertising into their apps, was among the companies hurt by Apple’s iOS privacy changes, but the company also is one of “the very few partners there” as Apple became bigger in digital advertising, CEO John Riccitiello said on an earnings call in November.

A Unity spokesperson did not immediately respond to a request for comment on the partnership.

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