Two Sides UK Q1 2022 Campaign Update – Two Sides

Two Sides are pleased to announce the release of the UK Q1 2022 Campaign Update

Welcome to the Spring 2022 update, that informs our valued members and wider stakeholders of the key successes from across the Two Sides, Love Paper and Anti-Greenwash campaigns.

We’ve continued working hard to tell the great environmental story of print, paper and paper-based packaging. With an economy under significant pressure, more and more anti-print Greenwashing messages are popping up as organisations try to save money by pushing their customers online. Two Sides actively engage businesses, brands and organisations to desist from making these misleading messages and working with Royal Mail, through case studies, to help explain the value that print as part of a media communication plan delivers.

To improve consumer perceptions of paper products, the Love Paper campaign had more than 480 adverts in national newspapers and magazines this quarter, reaching more than 20 million consumers every month. Environmentally conscious brands are also recognising the usefulness of the Love Paper logo on their paper-based marketing and paper packaging, informing customers that their brand is environmentally aware, making sustainable choices, backed up with facts and statistics.

Our work wouldn’t be possible without the support of our members. We are pleased to have welcomed 4 new members this year already. Thank you to all our members for your continued support.

You’ll find more details on our recent activities and plans in the UK Q1 2022 Campaign Update.