Two Sides European Campaign Update: Jan – June 2023

Welcome to the Jan – June 2023 European update, that informs our valued members and wider stakeholders of our activities and achievements from across the Two Sides, Love Paper and Anti-Greenwash campaigns.

We continue to work hard in telling the great environmental story of print, paper and paper-based packaging to consumers with more than 1270 adverts placed in national newspapers and magazines during January – June this year. Telling consumers the sustainable story of our industry and its products remains a critical focus of our work.

In Europe, a worrying increase in Greenwashing cases continues, where companies make misleading statements that moving to digital is better for the environment than paper-based communications. A recent example is REWE, a German retailer, which has announced they are removing 73,000 tonnes of print to “save” the environment.

We also cover some of the key headlines from the recently published Two Sides Trend Tracker survey. This important biennial survey reveals both opportunities and challenges for the industry.

You’ll find more details about our recent activities and plans in the Campaign Update. Download it in English or German below!