International
oi-Deepika S
It’s official. Twitter unveiled its new logo on Monday, replacing its iconic blue bird on its website with an ‘X’ as part of a wider rebranding.
Elon Musk replaced his own Twitter icon with a white X on a black background and posted a picture on Monday of the design projected on Twitter’s San Francisco headquarters.
The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app.
Elon Musk has also updated his profile picture on Twitter as the company looks for wholesale branding changes of the micro-blogging platform this week.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
Reacting to the development, Jack Dorsey, the former boss of the micro-blogging platform, posted: “Keep calm and just x through it.”
keep calm and just x through it
— jack (@jack) July 24, 2023
The change isn’t surprising given Musk’s long history with the name ‘X’, says Allen Adamson, co-founder of marketing consultancy Metaforce. The billionaire Tesla CEO tweeted last October that “buying Twitter is an accelerant to creating X, the everything app.”
Musk’s rocket company, Space Exploration Technologies Corp., is commonly known as SpaceX. And in 1999, Musk founded a startup called X.com, an online financial services company now known as PayPal.
“Not sure what subtle clues gave it way, but I like the letter X,” Musk tweeted Sunday.
Hours later on Sunday, Linda Yaccarino, the longtime NBC Universal executive Musk appointed as Twitter CEO in May, weighed in on the move.
“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” she wrote on her Twitter account. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
Yaccarino wrote on Twitter that X would be “the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities.”
But the change on Twitter was met with skepticism on the social media platform.
Musk’s move to change Twitter’s logo to an X also comes as Twitter faces new competition from Meta’s new app, Threads, launched earlier this month. It has been seen as an alternative for those who have been upset with Twitter.
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