The company outlines each principle guiding its efforts “to enhance Tumblr’s usability,” as well as listing possible actions and next steps to address each principle. As listed in the blog post, these guiding principles include things like “Expand the ways new users can discover and sign up for Tumblr” and “Create patterns that encourage users to keep returning to Tumblr.” Some obvious plans included in the more detailed breakdowns of these principles include backend efforts to increase SEO, improve app performance and stability, and strengthen the algorithms that present content to each user.
Tumblr also plans to look into its logged-out experience in order to attract users who aren’t signed in or have accounts, which Elon Musk recently discovered is important for a social media network. Another big change, based on the third principle, will be to the ways users can reply and reblog posts, facilitating conversation by streamlining how users engage with posts.
The company likewise says it will work on finding the right amount of daily push notifications that can bring users to the app — without turning them away with too many. The platform also looks to boost its creator base with incentives for creating strong content and posting more often, as well as by allowing Tumblr links to be embedded into posts and other new ways to co-create content. While Threads is making headlines for attracting 100 million users in just its first week, Tumblr is gambling that these new changes will prove there’s still room in the social media landscape for its down-but-not-out platform.
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