Top Christmas gifts Brits give to pets – including new bed and collar

And 15 percent will research a Christmas meal fit for a king in a bid to spoil their pet with their favourite animal-friendly Christmas meal, alongside their own turkey roast.

A hopeful 13 percent have even bought their pet a festive jumper to wear on the big day – although just 38 percent of these think they will wear it willingly.

And 35 percent think their cat or dog would have some reservations about donning a novelty Santa hat.

Neil Rogers, from M&S Pet Insurance, which commissioned the research, said: “The results of our study show we’re willing to go the extra mile for our furry friends.

“Christmas is a time to treat the ones we love, and to show our family and friends how much they mean to us.

“It’s great to see that our pets, who bring us so much joy day-to-day, are included in this special time of the year.”

The research also found 75 percent see their cat or dog as a key member of the family – while 79 percent get joy out of seeing their furry companion happy and living their best lives.

Other treats pets can expect this Christmas include a new bed, a nice collar and new toys.

Yet, despite wanting to spoil their four-legged companion with wrapped presents and even a pet-friendly tipple, almost a third (31 percent) do not have pet insurance in the event that anything should happen to their beloved friend.

The top reason for not purchasing pet insurance is the perceived cost of the policy, while others feel they won’t need it – and 15 percent believe it is too complicated to set their pets up with coverage.

Separate research, from the Association of British Insurers, revealed the average veterinary bill, for any animal in 2021, cost £848.

And the M&S Pet Insurance study found that, in the event of such a bill, only half of pet owners (51 percent) would be in a comfortable position to pay it.

While 45 percent of pet owners have faced an unexpected pet emergency in the past.

It also emerged the average pet family will typically have three unexpected vet bills over the course of their pet’s lifetime, totting up to £344.

Neil Rogers added: “Taking out insurance – and selecting a policy that’s right for you and your pet – can provide peace of mind for pet owners.

“This is especially worth considering at this time of year, when there are often more potential pet hazards around the home – like baubles, tinsel, chocolates, candy canes, and more.”