Christmas advert time is well and truly upon us, and now Tom Holland has been revealed as the first ever voice of Percy Pig in the brand new festive clip for M&S Food.
The Spider-Man actor has teamed up with Dawn French to take part in a series of ads, which marks (no pun intended) the run up to December 25.
The first in of the eight ads sees the lights go out in a branch of M&S, which is decked out ready for the holidays.
Not a creature was stirring, not even a mouse… until, that is, the fairy at the top of a Christmas tree drops her wand and accidentally brings a Percy Pig to life.
The fairy, voiced by Vicar of Dibley star Dawn, then follows Percy around the store as he’s overwhelmed by the food he encounters – even oinking in delight as he goes around the store.
The clip is set to premiere at 8:40am during ITV’s Good Morning Britain on Thursday, with weekly ads set to be released as we get closer to Christmas.
It’s the first time in the 30 years of Percy Pig existing that he’s been given a voice, and Tom seems pretty excited to be the one providing it.
He said: ‘I’ve loved Percy Pigs for as long as I can remember, and when I was asked to be his voice – his first ever voice – it took me less than a second to say yes.’
The 25-year-old added: ‘Getting the snort right was a challenge, but I hope I nailed it and you all like what you hear! I did consider asking for a lifetime supply of Percy Pigs but I figured I’ve got to save room for all of that amazing M&S Christmas food!’
Voice of the festive fairy, Dawn French, said: ‘Christmas is M&S Food, isn’t it? So, when the call comes in asking you to be in the M&S Christmas ad, it’s pretty much a guaranteed yes – I mean they are so iconic each year.
‘Then when M&S said I would be the fairy on top of the Christmas tree that brings Percy Pig to life I almost fell off my chair in excitement. This surely qualifies as the best gig in the world, right?’
It comes after Disney released a tear-jerking Christmas advert for 2021 that rivals some of the most emotional campaigns released by John Lewis in the past.
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