After the pandemic, the biggest challenge is to rethink tourism and transform the sector with the support of new ideas and talent. The hospitality sector needs to retain the jobs of numerous workforces amid the increasing automation. To tackle these challenges, the UN World Tourism Organization (UNWTO) has joined hands with hospitality school Les Roches recently to encourage innovation and technological integrating in the tourism and hospitality sectors across the globe. At an event, held recently at the Les Roches campus in Marbella, an agreement between the two organisations was signed in the presence of Zurab Pololikashvili, Secretary General of UNWTO.
The agreement would reaffirm the willingness of both organisations in fundamental areas such as entrepreneurship, youth training and digital transformation. There is a need to revisit the demands of the hospitality industry in the post-pandemic world, said Pololikashvili. “A talented workforce is needed to maintain sustainable and universally accessible tourism, which is expanding. It is a pleasure and honour to partner with Le Roches. They will have our full support,” said Pololikashvili.
Highlighting the need for innovation in hospitality education, Pololikashvili underlined the rise of AI and data management in the hospitality industry. Le Roches-Marbella Campus Director Mano Soler said the agreement reflects the institute’s commitment to tourism development. As part of the tie-up, the institute will train tourism and hospitality talent from more than 100 countries at its campuses in Switzerland and Spain. On the occasion, Les Roches Marbella, which is celebrating its 25th anniversary, inaugurated its new campus extension in Marbella and its new training areas for tourism innovation and development.
Le Roches, a part of Sommet Education, has campuses in Switzerland, Spain and China. Sommet Education CEO Benoit Etienne Domenget said the future of the tourism industry depends on talented human resources. “The main objectives of the agreement with the UNWTO are development, innovation and application of technology in the tourism sector,” Domenget said. “The increasing automation is not a threat to the workforce. We are designing a curriculum where the manpower will be supported by robots and other technologies,” added Domenget.
In his address, Les Roches CEO Carlos Diez de la Lastra highlighted discipline and education on the campus. “We are focusing on substantial growth in the hospitality industry. This has changed the perspective and will lead to change in the job roles.” To help the students understand the demand for technology, Les Roches has introduced the SPARK project. “The pandemic pushed the demand for new methods to deal with customers. The new initiative will help students understand the need for reduced human contact while serving customers and increased use of technology. Company-based innovation is now the basic requirement,” said Susana Garrido, director of Spark in Marbella and Switzerland.
The agreement would reaffirm the willingness of both organisations in fundamental areas such as entrepreneurship, youth training and digital transformation. There is a need to revisit the demands of the hospitality industry in the post-pandemic world, said Pololikashvili. “A talented workforce is needed to maintain sustainable and universally accessible tourism, which is expanding. It is a pleasure and honour to partner with Le Roches. They will have our full support,” said Pololikashvili.
Highlighting the need for innovation in hospitality education, Pololikashvili underlined the rise of AI and data management in the hospitality industry. Le Roches-Marbella Campus Director Mano Soler said the agreement reflects the institute’s commitment to tourism development. As part of the tie-up, the institute will train tourism and hospitality talent from more than 100 countries at its campuses in Switzerland and Spain. On the occasion, Les Roches Marbella, which is celebrating its 25th anniversary, inaugurated its new campus extension in Marbella and its new training areas for tourism innovation and development.
Le Roches, a part of Sommet Education, has campuses in Switzerland, Spain and China. Sommet Education CEO Benoit Etienne Domenget said the future of the tourism industry depends on talented human resources. “The main objectives of the agreement with the UNWTO are development, innovation and application of technology in the tourism sector,” Domenget said. “The increasing automation is not a threat to the workforce. We are designing a curriculum where the manpower will be supported by robots and other technologies,” added Domenget.
In his address, Les Roches CEO Carlos Diez de la Lastra highlighted discipline and education on the campus. “We are focusing on substantial growth in the hospitality industry. This has changed the perspective and will lead to change in the job roles.” To help the students understand the demand for technology, Les Roches has introduced the SPARK project. “The pandemic pushed the demand for new methods to deal with customers. The new initiative will help students understand the need for reduced human contact while serving customers and increased use of technology. Company-based innovation is now the basic requirement,” said Susana Garrido, director of Spark in Marbella and Switzerland.
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