TikTok Chief Executive Shou Zi Chew on Capitol Hill in Washington, U.S., March 23, 2023. REUTERS/Evelyn Hockstein/File photo
JAKARTA -Short video app TikTok plans to invest billions of dollars in Southeast Asia over the next few years, its CEO Shou Zi Chew said on Thursday.
Chew said at an event held in Indonesia that TikTok’s content is becoming more diversified as it adds more users and expands into e-commerce. TikTok is owned by China’s ByteDance.
Southeast Asia is one of TikTok’s biggest markets in terms of user numbers. But the platform has yet to translate the large user base into a major e-commerce revenue source as it faces fierce competition from bigger rivals of Sea’s Shopee, Alibaba’s Lazada and GoTo’s Tokopedia.
TikTok’s e-commerce platform lets consumers purchase goods through links on the app during livestreaming.
Chew said TikTok has 8,000 employees in Southeast Asia, and 2 million small vendors who are selling their wares on its platform, without elaborating further.
READ:
One billion users, but bans mount up for TikTok
Logistics firm anticipates growth of Tiktok Shop in Southeast Asia
Your subscription could not be saved. Please try again.
Your subscription has been successful.
Read Next
Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.
For feedback, complaints, or inquiries, contact us.
For all the latest Business News Click Here
For the latest news and updates, follow us on Google News.
