THOUSANDS of angry parents have slammed Lapland UK after a massive technical error meant they missed out on tickets.
Desperate mums and dads had spent up to five hours in a virtual queue so their kids can meet Santa at the hugely popular attraction this Christmas.
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But when they finally reached the front of the queue, the website crashed.
Some were told the ‘immersive’ festive experience had sold out, so they gave up trying.
Yet others were still able to buy tickets amid the chaos.
One mum ranted on social media: “Front of queue then the page crashes sent back to end of queue and no tickets left.
“Very unfair and remarkable how celebs can go each year no hassle!
“How are they able to always get tickets? Lapland UK perhaps you can re-look at fair distribution of ticket sales…?”
Another raged: “I cant understand why they can’t just leave the website and booking open all year. Rather than literally one day everyone goes crazy and the system crashes.”
A third complained: “Got to the front of the queue and the screen is blank.
“What an awful customer experience Lapland UK, the booking system, is terrible.”
And another said: “I’ve had this in my diary forever and I waited forever in the queue, I’m devastated it’s more than likely my daughters last year too.”
Lapland UK is based in Ascot, Berkshire.
Tickets can set a family of four back almost £800.
Yet each year, the attraction gives away dozens of freebie tickets to celebrities.
Rochelle and Marvin Humes, Coleen and Wayne Rooney and even The Beckhams have all visited in the past.
Families can enjoy a ‘four-hour journey along the magical pathways of the Elven World’.
Children will then meet Father Christmas in his log cabin.
Tickets – which went on sale at 10am on Monday – also give access to toy making, gingerbread decorating and ice skating.
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