2022 has been a remarkable year for Apple, according to a new report by a market research firm. The Cupertino-based tech giant continued to enjoy the lead in worldwide smartphone shipments with eight of its models featuring in the list of top 10 best-selling smartphones. Launched in 2021, the iPhone 13 emerged as the best-selling model, followed by the iPhone 13 Pro Max, and iPhone 14 Pro Max at second and third positions respectively. The list also includes iPhone 13 Pro, iPhone 12, iPhone 14, iPhone 14 Pro and iPhone SE (2022). Samsung was represented in the top-10 list two entry-level Galaxy A series smartphones.
Market research firm Counterpoint Research in its latest Global Monthly Handset Model Sales Tracker report has listed the iPhone 13 as the best-selling phone of 2022. Launched in 2021, the smartphone powered by Apple’s A15 Bionic chip contributed to 28 percent of iPhone sales. The surge in demand for the old iPhone 13 series model is attributed to the price cuts post the launch of the iPhone 14 series in September last year. It was the best-selling smartphone in China, France, Germany, the US, and the UK.
While iPhone 13 Pro Max took the second spot, the new iPhone 14 Pro Max came in third place. Counterpoint noted that the Pro Max variant of an iPhone series drove more volume than its Pro and base models in 2022. Samsung’s budget offering Galaxy A13 occupied the fourth spot with the iPhone 13 Pro coming in a close fifth position.
The iPhone 12 took the sixth spot, followed by the new iPhone 14 and iPhone 14 Pro at seventh and eighth positions respectively. Apple’s budget offering, the iPhone SE (2022), grabbed the ninth position, while Samsung’s Galaxy A03 rounds off the top-ten list. Popularity across the Caribbean and Latin America (CALA) and India drove the sale of the entry-level device. However, with the latest report, Apple has become the first brand to capture eight spots in the list of top 10 best-selling smartphones.
Counterpoint expects that the share of the top 10 smartphones will increase in 2023 as brands focus on clearing inventory and optimising their launches. Brands are expected to make their portfolios leaner this year to minimise cannibalisation, according to the research firm.
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