The Reason Why Tesla Hates Advertising, But Just Might Try It – SlashGear

The temptation to start advertising is likely twofold. For years, Musk maintained — correctly — that demand for Tesla cars outstripped supply, but Tesla has ramped up production capacity in recent years, resulting in more inventory that needs to be sold. 

We’ve already witnessed a reaction to this with an endless barrage of price tweaking to find the “sweet spot” — mostly discounts. Also, the number of EV competitors has exploded. Tesla may have captured the early adopters in the EV space, but Visual Capitalist predicts that U.S. buyers will have 134 different all-electric vehicles to choose from by the year 2024 and the manufacturers of those cars won’t be shy about flaunting them.

In a recent interview with CNBC, Musk said that ads will need to be “informative” while highlighting some lesser-known features that the public may not be familiar with (via The Verge). He also suggested that the ads should be “ideally aesthetically pleasing.” That said, in typical Tesla style, the brand will probably make things up as it goes regarding its advertising strategy, so we can almost surely expect some interesting and entertaining creative content to emerge.

The elephant in the room is whether Musk will double dip and capture some of Tesla’s advertising budget himself by promoting the brand on social media giant Twitter, which he also owns.