According to Apple Explained, the company’s design team is the last stop in a product’s decision-making process, and in this case, they felt the bulky ribbed couplings were like maggots burrowing through their apple. It no longer fit the sleek aesthetic of an iProduct. Thus, the ribs were ditched for a sexier, more streamlined connection … but it was also flimsier, weaker, and less resilient.
Despite engineers knowing that chargers could fail, they went ahead and made the change anyway, causing countless cries of frustration and plenty of dollars to flow into Apple’s coffers as consumers were forced to buy cord after cord after cord.
But here’s where the decision is more agreeable: Earth-friendly reasoning comes into play. Around the same time Apple ditched the plastic ribbed couplings, former CEO Steve Jobs led the charge to make Apple a greener, more environmentally friendly company. It began creating more recyclable products by removing toxic materials like Arsenic, PVC, BFR, and Mercury (via Apple Explained).
Due to its strength and durability, PVC (or Polyvinyl Chloride) is one of the world’s most widely used plastic polymers, but it’s also very toxic (via Greenpeace). When Apple got rid of PVC, it began using a much weaker rubber material, further degrading the cords’ durability.
Thankfully, Apple has been releasing a much sturdier woven braided cord with some of its newer products recently. It took a while, but maybe the proverbial apple didn’t fall too far from the tree after all.
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