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BookTok has made reading trendy again. In fact, it’s responsible for millions of book sales over the last few years.
Books that proclaim ‘TikTok made me buy it!’ or use TikTok/BookTok in the sell collectively sold 2.2million copies in the first four months of 2022 alone in the UK – and some reads are particular favourites on the platform.
Aura Print compiled two top ten lists – one of the most popular books on TikTok and another with the most popular authors – by analysing hashtag views and ranking them.
If you follow BookTok, the most popular authors certainly won’t shock you.
With 8.7 billion views on TikTok, Colleen Hoover takes the crown for the most popular author, with two of her titles in the top ten for most popular books.
As her smash hit It Ends With Us is set to be turned into a movie starring Blake Lively as Lily Bloom, it’s not much of a surprise.
Coming in second at 1.8 billion views is Sarah J. Maas, whose debut novel A Throne Of Glass – which she published at just 16 – made the top ten most popular books list.
The author is also responsible for the incredible A Court of Thorns and Roses series, which is being made into a TV show, and the Crescent City novels that feature some pretty steamy scenes.
Alice Oseman is the third most popular author while Jennette McCurdy and Elle Kennedy also made the list.
But which books are the most popular on BookTok?
Top 10 Most Popular Books on TikTok
Topping the list of the most popular BookTok reads is Shadow and Bone by Leigh Bardugo.
The first instalment of the trilogy, that follows an orphan with a gift in a world of dark magic and extreme levels of wealth and poverty, has amassed a staggering 14.1 billion views.
It’s even been turned into a popular Netflix series.
Claiming the second spot on the list is Alice Oseman’s Heartstopper, which has accumulated 9.5 million hashtag views on TikTok.
The LGBTQ+ graphic novel is the first in a series which explores the lives of two teen boys as they navigate school life, with themes of friendship, love, and loyalty.
Ranking in third is the sensational Normal People by Sally Rooney.
The book boasts 6.9 billion hashtag views on TikTok, beating Rooney’s debut novel Conversations with Friends.
Normal People – which you may know from the BBC adaptation featuring Paul Mescal and Daisy Edgar-Jones – follows the story of two teenagers who grow close towards the end of their time at secondary school and their struggle with romantic feelings.
Ah, the fabulous Colleen Hoover. The bestselling author has countless books that have kept her fans in her thrall.
Interestingly, Slammed is her most popular BookTok book, placing her fourth on the list.
The 2012 novel boasts 2.8 billion TikTok hashtag views.
It Ends With Us comes in at fifth on the list and is another of Hoover’s successes.
The book became so popular on social media – amassing 2.2 billion TikTok views – that, despite being published back in 2016, Colleen decided to write a sequel (It Starts With Us) to appease fans.
Emily Henry’s Book Lovers has 1.9 billion TikTok views and is a fabulous enemies to lovers novel.
It depicts the back and forth between Nora, a brilliant literary agent, and editor Charlie, who are each other’s arch nemeses.
But in a small town in North Carolina, the pair can’t seem to avoid each other, and romance ensues.
Another by Leigh Bardugo, The Six of Crows is the first in a duology that has reached 1.6 billion TikTok views.
It’s a tale of six outcasts and a heist that seems impossible to pull off, combining sci fi elements with action, adventure and emotion.
This addictive young adult novel by Tahereh Mafi is eighth on the BookTok list when it comes to popularity.
The book has garnered 1.4 million views on TikTok and has received heaps of praise.
The plot details life under a brutal dictatorship – The Reestablishment – where main character Juliette is a threat. Her touch can kill, making her the ultimate weapon.
We haven’t got a bad word to say about the queen of fantasy Sarah J. Maas.
Her debut novel, A Throne of Glass, comes in at number nine on the list – with 1.3 billion TikTok views, the series is a favourite within the book community.
Aelin is the ultimate assassin, warrior and queen. We follow her through her war against the enemy, her romantic attachments and her epic battles.
Holly Black is also a master of the fantasy genre and her book The Cruel Prince is the first of multiple books in the series.
It’s amassed 1.1 billion views for a good reason. Black’s world building alone is flawless.
Cardan and Jude are enemies, but just how much do they truly hate each other? Read and find out.
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