When it comes to big holidays, the supermarkets are always trying to outdo each other with the most showstopping food launches.
And while their creations often hit the mark, the oneupmanship can sometimes go a bit too far.
The latest culprit is M&S, which announced its Easter offering on Twitter this week.
Alongside an image of a large, veg-shaped confection, the retailer wrote: ‘Introducing our new eggs-ellent “23 carrot gold” egg.
‘Made from golden blond chocolate before being coated in edible gold leaf, this treat comes complete with salted caramel-filled chocolate bunny ears.’
However, it wasn’t the ingredients that got people talking, but its apparent likeness to a sex toy.
‘What on earth is that?’ asked one customer, who claimed that the egg was ‘open to all sorts of imagination.’
Another joked: ‘Who on Earth thought that “carrot” was a good idea? Are you certain it isn’t a Valentine’s “top shelf” item?’
‘Easter sex toy,’ wrote a third commenter, while one more said: ‘This “egg” looks like something that Lovehoney would sell.’
It was also called ‘girthy,’ and ‘phallic’ by some cheeky souls, suggesting it may not be suitable for a family-friendly egg hunt come April.
There were a fair few responses mentioning Aldi’s Kevin the Carrot, too, who serves as the German supermarket’s mascot over the Christmas period.
Aldi and M&S have been embroiled in multiple legal battles over similar products, including a light-up gin bottle and their respective caterpillar cakes.
The 24 Carrot Gold Egg’s release has even been dubbed #carrotgate, with Aldi replying to the announcement with a tongue-in-cheek jibe about lawyers.
But sex toy comparisons and foodie feuding aside, many were excited to try out the new M&S egg.
There’s no official release date yet, so keep your eyes pealed next time you’re shopping. We can’t imagine you’ll easily miss it as you scan the aisles.
Just make sure to store it in your fridge rather than your bedside table… that could cause a lot of confusion and a whole lot of mess.
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