Clubcard holders are able to convert their points into Tesco vouchers to use in store.
These vouchers can also be exchanged for codes to spend with hundreds of Tesco Reward Partners, including Pizza Express, Alton Towers and Hotels.com.
Since 2018, customers have been able to triple the value of their Clubcard points when using them with a Reward Partner – but Tesco recently announced they will be worth just double the value from 14 June 2023.
It follows Tesco’s decision to close down its dedicated Clubcard app in favour of a more comprehensive app.
‘We’re making this change to the scheme to make sure we can continue to provide a wide range of rewards that meet the needs of all our Tesco Clubcard members, while keeping prices low for everyone,’ the supermarket announced last week.
‘Tesco Clubcard continues to have the biggest and most generous Reward Partner scheme with access to over 100 Partners at 2x your Clubcard voucher value.’
While Reward Partner codes are usually only valid for six months, Tesco is extending the validity period up to 12 months for any codes ordered before 13 June, which will still be worth triple value.
But this concession wasn’t enough to keep frustrated customers at bay, especially since the Reward Scheme had already decreased in value in 2018.
‘Pretty rubbish to hear that Tesco Clubcard vouchers are dropping in value AGAIN, 3 months and they’ll only be worth 2x value for [rewards] partners,’ wrote one Twitter user.
‘Please don’t make out it’s still great when it’s now worth half of what it was a few years back.’
Another said: ‘We were always grateful for the Tesco Clubcard X4 when our kids were younger, it helped out massively on days out, we used our vouchers to buy towards Merlin passes which saved us so much money.
‘We use it now for ourselves and X3 is good, but what an insult X2 is to customers!’
Another social media user said: ‘So…we all have to spend more at Tesco to do our food shops, but get less reward for it.
‘Thanks for the support @Tesco’.
A Tesco spokesperson said: ‘Clubcard unlocks the best value from Tesco – from thousands of exclusive deals through Clubcard Prices, to money off your groceries and fuel, or accessing double the value of your vouchers with more than 100 Clubcard Reward Partners.
‘Millions of people tap their Tesco Clubcard every time they shop, benefiting from access to more than 8,000 weekly deals on Clubcard Prices, which we’ve now rolled out across every part of our stores – so from food to clothing, Tesco Mobile to Tesco Bank, you can now find even more great deals.
‘We are making a change to how members can use their vouchers with our Reward Partners, but they will still be able to unlock great value in the same range of ways as before.’
Tesco’s decision appears to be following a trend of prioritising immediate savings over other rewards systems.
Boots recently announced that Advantage Card holders would get less points per pound spent, in favour of giving customers more immediate discounts and savings, including 10% off Boots own-brand products.
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