This week, the registered fan sales take place for the European leg of her 2024 tour, which will see Taylor perform in London, Liverpool, Edinburgh, Cardiff, and Dublin.
For the latest news on Taylor Swift’s Eras Tour tickets, follow Metro.co.uk’s live blog here
It comes after many Swifties had reasons to celebrate as they managed to secure tickets in last week’s Midnights pre-sale, to which only a select number had access if they pre-ordered Taylor’s latest album.
Alas, given how high the demand is and that Taylor, 33, is literally the biggest pop star in the world right now, not everyone has been able to secure tickets – but re-sellers have.
As a result, while die-hard fans are devastated at not being able to beat the Ticketmaster queues, tickets are being sold on sites such as StubHub and Viagogo for hundreds – sometimes thousands – of pounds.
Literally, some regular tickets are being sold on for, wait for it, £9,000.
These are the same tickets that were initially sold between £54-£190.
Reacting to the astonishing revelations, Swifties took to Twitter to vent.
‘The amount of Eras tickets that are being resold already is joke. Yet I can’t even make it through the queue’, one person tweeted.
‘Why arent the ticket scalpers being stopped? eras tour edinburgh tickets are already up on resale sites for as much as 3000’, asked another.
Another tweeted Viagogo directly, asking how it was ‘even legal’ that tickets for £54 were now being sold for £460, even with a restricted view.
‘This is honestly ridiculous, people already selling tickets on viagogo etc! Snakes don’t hiss, they sign up for general sale and scam people…’, another tweeted.
When contacted for comment, StubHub told Metro.co.uk that, while they ‘know this situation can be frustrating’, they do not have any involvement in the prices set for tickets on their site.
‘We kindly inform you that StubHub is a portal for exchanging tickets between fans’, they began.
‘The sellers are who decide the data they publish in their listings and those who freely set the price of their tickets. For this reason, the price that appears printed on your ticket, may not correspond to the one you have paid, it may be higher, lower, or equal to it.
‘StubHub, in no case, interferes in setting the prices of the tickets that appear on our website or is the owner of the tickets.’
They added: ‘Our mission as a company is to connect fans and help them achieve their dreams, offering security, reliability, and transparency to both sellers and buyers.
‘These conditions are accepted by all buyers and sellers when registering and publishing or buying their tickets through our website.
‘If you want to learn more about our Fan Protect Guarantee, and all our terms & conditions, you can click here.’
This isn’t the first time this has happened in recent weeks, as previous tickets for Taylor’s shows also appeared on Viagogo for £6,000.
Artists have been vocal in the past about wanting to crackdown on re-sellers being able to profit off their tickets.
In 2017, Ed Sheeran joined a number of artists – including Mumford & Sons, Radiohead, and Amy Macdonald – in encouraging concert lovers to stop using secondary platforms Viagogo, Get Me In!, Stubhub, and Seatwave.
They endorsed a guide published by campaign organisation The FanFair Alliance, which offers fans tips on how to get tickets while avoiding touts and scams.
The FanFair Alliance said its manual is a ‘response to the dark arts employed by resale platforms’ and called on fans to ‘resist the emotional blackmail’ when considering buying tickets from the secondary platforms.
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