Tata Neu will also have brands from other companies in future, says N Chandrasekaran

Chandrasekaran said that the evolution of the Tata Neu app would be determined by consumers and not contracts. He said, “Today, there is no solution developed with the Indian consumer in mind.”

“We have brought all our consumer brands in a single platform. It has brought in a lot of synergy for the group and massively expanded the value proposition for the Indian consumer,” he added.

Tata Neu press conference: N Chandra on the triggers for this big-bang move and the road ahead

The Indian economy is extremely strong with per capita doubling and tripling. Indian economy to become $5 trillion & $10 trillion which helps us shape Tata Neu: N Chandrasekaran, Chairperson, Tata Group, at Tata Neu press conference

According to Tata Digital CEO Pratik Pal, the app now has 2.2 million downloads.

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Speaking on the Neu Pass, the platform’s rewards programme, Chandrasekaran said, “We are working on number categories and innovation and tech innovations, which include an AI-driven personal assistant.”

Tata-owned brands including BigBasket, 1mg, Croma, AirAsia, IHCL, Qmin, Starbucks, Tata Cliq, Tata Play, and Westside are available on Tata Neu for now. Vistara, Air India, Titan, Tanishq and Tata Motors will be added soon.

The group is promoting Tata Neu in the ongoing Indian Premier League (IPL), of which the Tatas are the title sponsors.