If there was a myth that linear TV dying when it comes to live sport,… When TV and digital rights were split and sold for $6 billion dollars for IPL for… Read More...
37 crore viewers watched the first 19 IPL matches on TV: Disney Star Disney Star has claimed that 36.9 crore viewers, based on BARC data for 2+ age groups… Read More...
IPL viewership is not a zero-sum game in India as there is ample room… The ongoing Indian Premier League has set new viewership records in a year where for… Read More...
After IPL slip, cricket finds its footing on TV once again Cricket has regained its footing on television after a worrying drop in viewership… Read More...