GroupM’s top agency sees big potential in Indian market
EssenceMediacom, one of the largest agencies of leading global media agency group…
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Diverse content, new users to drive ad-based OTT business growth
The advertising-based video on demand (AVOD) streaming business will grow fast,…
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GroupM names Melissa Hey as CIO for Australia and NZ –…
GroupM has announced Melissa Hey as Chief Investment Officer in Australia & New…
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Neeraj Chopra and YouTube India tie-up to create short film
New Delhi: Indian javelin thrower Neeraj Chopra and YouTube India have…
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Indian sports sponsorship crosses Rs 9,500 crore mark in 2021: GroupM…
Sports sponsorship in India grew a whopping 62% in 2021 to cross the Rs 9,500 crore…
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Social media influencers to corner Rs 900 cr in 2021; grow to Rs 2,200…
With the trend of peddling brands over social media platforms catching up, influencer…
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