Most of the world has struggled through the past two years, but one ultra high-end brand has never had it better.
Ultra luxury brand Rolls-Royce announced its highest sales ever despite the ongoing pandemic, uncertainty in the global economy and the semiconductor shortage.
The German-owned luxury maker said sales surged almost 50 per cent to 5,586 cars with records set in most regions including the Americas, Asia-Pacific and Greater China, as well as in multiple countries around the world.
Rolls-Royce said the increased demand was driven by the new Ghost coupe and Cullinan SUV.
The Rolls-Royce Ghost costs more than $650,000 in Australia and the Cullinan has an asking price of about $700,000. Locally the brand also sold a healthy amount of the $1m-plus Phantom.
In Australia the company sold 48 vehicles, a rise of 14 per cent on the previous year.
“2021 was a phenomenal year for Rolls-Royce Motor Cars,” said Rolls-Royce boss Torsten Muller-Otvos.
“We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market.”
Rolls-Royce is preparing to launch Spectre, its first all-electric car, which will arrive at the end of 2023.
The Spectre is part of the brand’s plan to go fully electric by 2030.
The company also said it had record demand for its customisation program.
In 2021 the British brand revealed the world’s most expensive new car.
Dubbed “Boat Tail” the hand-built luxury car was rumoured to set buyers back more than $36m.
Created by Rolls-Royce’s new Coachbuild arm for three of the world’s wealthiest motorists, the Boat Tail is an exclusive roadster inspired by coastal glamour.
The car has a chilled food and drink compartment shaded with an elegant parasol.
Founded at the beginning of the 20th century, the emblematic British brand was bought by German auto giant BMW in 1998.
Monday’s sales figures contrast sharply with broader industry data, which showed last week that UK car manufacturing had in fact stalled last year.
The pandemic erupted in early 2020 and initially led to a plunge in demand. While buyers have returned, a worldwide shortage in computer chips, which are vital components in all types of vehicles, has held back production.
– with AFP
Originally published as Rolls-Royce posts record sales
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