Supermarket giant Sainsbury’s has launched an 11-product roast to feed the family at Christmas, for less than £4 per person.
That’s right, for the price of a large cappuccino, you could have a slap-up two course meal.
The £4 price tag includes British turkey, roast potatoes, pigs in blankets, carrots, sage and onion stuffing, Yorkshire pudding, sprouts and parsnips and even a trifle for dessert.
It’s been designed to serve a family of six with some left over for Boxing Day.
Sainsbury’s set over £15 million aside specifically to ensure people find festive favourites and traditional treats affordable this year.
This has meant Sainsbury’s has been able to hold the price of a traditional Christmas dinner against last year, despite the levels of inflation and the cost-of-living crisis.
Simon Roberts, chief executive of Sainsbury’s said: ‘We are accelerating our commitment to being the best value, investing a further £50 million in lowering prices and doing everything we can to fight inflation and help our customers enjoy celebrating this year.
The under £4pp Christmas Roast includes:
- by Sainsbury’s Standard Turkey
- by Sainsbury’s Carrots 1kg
- by Sainsbury’s Brussels Sprouts 500g x2
- by Sainsbury’s Parsnips 500g
- by Sainsbury’s White Potatoes 2.5kg
- by Sainsbury’s Gravy Granules for Meat 170g
- by Sainsbury’s Sage & Onion Stuffing Mix 170g
- by Sainsbury’s Pigs In Blankets x12 260g
- by Sainsbury’s Yorkshire Puddings x6 132G
- by Sainsbury’s Cranberry Sauce 250ml
- by Sainsbury’s Fruit Sherry Trifle 900g
In total, this costs £23.90 (at the time of writing). Divided by six people, it comes to £3.98 per person.
‘We know everyone wants to enjoy a special Christmas meal together, which is why we’re keeping inflation at bay and offering Christmas roast dinner for less than £4 per head – cheaper than it was last year.’
According to new research from Sainsbury’s and conducted by Censuswide, just 4% believe presents are the most important part of Christmas, while two-thirds (66%) of people think Christmas dinner is the most important part of the big day, and they remain set on pulling out all the stops like usual.
On top of that, seven in 10 (73%) feel like it’s not done properly without the trimmings of Brussels sprouts, pigs in blankets and stuffing.
In a bid to be more budget-friendly, one in four (25%) are planning on having fewer people around for Christmas this year, and 30% will be requesting that their guests bring food or drink to help out – close to a quarter (23%) will ask for a monetary contribution.
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