SaaS firm Plotch to bring 10,000 small sellers on ONDC

The company has recently facilitated the launch of e-commerce major Meesho and IDFC First bank on the ONDC platform through its full-stack SaaS solution.

ONDC is a freely accessible and inclusive platform that aims to democratize e-commerce. It is not owned or controlled by any single entity. It is also expected to benefit small merchants with more advanced technologies and better business mechanisms.

“The offline retailers will be able to sell online seamlessly without needing any website of their own since products will be automatically visible on buyer apps like Paytm and Meesho,” Manoj Gupta, CEO of Plotch.ai, said.

“We are seeing an explosive demand for launching buyer and seller app nodes on ONDC and we believe a technology enabler like ourselves will be able to seamlessly onboard nodes on the network.”

The company added that ONDC is expected to transform ecommerce in India and take it to another level in this decade. It expected that over 50 crore customers are buying from 1.5 crore sellers every month translating into orders worth Rs 100 crore every month.

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Founded in 2020 by Craftsvilla.com founders Manoj and Monica Gupta, Plotch is an AI-enabled ecommerce SaaS product with focus on digital transformation of commerce-led businesses. It is a leader in ONDC enablement and has built-in technology support for businesses to launch their ecommerce buyer or seller app nodes on ONDC network quickly.The Indian e-commerce market has seen exponential growth over the years. Still, there are a few challenges such as limited reach in rural markets, platform-centric models limiting transparency, independence and discoverability of sellers, high entry barriers limiting new competition. Digitization of small offline merchants via ONDC could gradually eat into the market share of Flipkart and Amazon.

“ONDC is facilitating the creation of an interoperable decentralized network, which will lower entry barriers promoting competition, whip in turn will improve reach and address concerns related to a platform-centric model,” according to a report by Jefferies.