Report says that this phone lost an amazing 87% of its value after just 12 months
The average U.K. consumer waits 16 months between upgrading and trading in his old phone costing him 50% of the trade’s value
2,093 U.K. mobile phone users were asked about how they usually handle trade-ins and 61% don’t trade in a device at the same time they upgrade. On average, they wait 16 months to do so. But while waiting that long, the value of their trade drops in half. Considering that the average consumer upgrades his phone 35 times during his lifetime, £3.4K (currently worth $4,656 USD) is lost simply by delaying trading in their old phone.
Interestingly, 10% of those who delay trading in their old handset do so because they think that the device they are turning in will become more valuable. Instead, the value actually declines over time. 33% of U.K. phone owners don’t bother trading in their phones at all. The older the person owning a phone, the less likely he or she is to trade it in as 42% of those 45 years of age and older refuse to get involved in a trade.
Pixels, at least before the new models were released, averaged a 65% drop in valuation after one year, and an 83% decline after two. And Huawei models saw three-quarters of their initial worth evaporate after 12 months expanding to a whopping 87% after 24 months.
The Huawei Mate 30 Pro left buyers with only 13% of the phone’s original value after 12 months
One interesting note; the report notes that more expensive phones priced at £600 and up ($821 USD) retain a larger percentage of their value. After six months, phones priced at £999 and up ($1,367 USD) lost 53% of their value. Phones in the £600-£899 price range ($821 USD-$1,230 USD) lost 54% of their value during the same time period, and phones priced at £599 ($820 USD) and lower were worth 62% less than their initial valuation after six months.
How would you like to own a phone that was worth only 13% of what you paid for it after the first 12 months? That dubious honor goes to the Huawei Mate 30 Pro followed by the Huawei P20, which lost 84% of its valuation after one year. The original Samsung Fold (-75%) and the OG Galaxy Z Flip (-83%) were worth a small fraction of their high prices after 12 months.
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