‘Record 32 million viewers watched IPL final match on the JioCinema app’

By Naomi Gleit On May 31, 2023

Setting a new streaming record in India and globally, the Indian Premier League (IPL) final between Chennai Super Kings (CSK) and Gujarat Titans (GT) had 32 million peak concurrent users on Viacom18’s JioCinema app. This is the first time a cricket match has breached the 30 million peak concurrency mark in the country. The data has been provided by Viacom18, the official digital streaming partner of the IPL.

The concurrent viewership in the final match, which was won by CSK by five wickets under the Duckworth/Lewis method, has broken the earlier peak concurrency record of 25.7 million viewers for the second qualifier between GT and Mumbai Indians (MI).

Prior to that, the semi-final match between India and New Zealand during the 2019 ICC Cricket World Cup had the record of having a peak concurrency of 25.3 million viewers on Disney+ Hotstar. Viacom18 said that the total video views for the IPL till the second qualifier has crossed the 16 billion mark. Earlier, the company stated that the average time spent per viewer per match is in excess of 60 minutes.

The official IPL streamer had roped in 26 sponsors and over 800 advertisers for the IPL. It had set an overambitious target of mopping up ₹3700 crore in ad revenue from the tournament. Having paid ₹23,758 crore for the digital rights to the property, Viacom18 was expecting 550 million viewers to watch the tournament on JioCinema.

For all the latest Entertainment News Click Here

For the latest news and updates, follow us on Google News.

Read original article here

Denial of responsibility! TheDailyCheck is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected] The content will be deleted within 24 hours.