“Businesses have to figure out how to operate in this connected world and there are three components which enable all of this,” Kumar explained. “The layer at the very top, which all of us consume as consumers or businesses, is what we’re calling Big Tech. One of my big focus areas is to increase our penetration in big tech, which we call CPS when we go to market. We are really trying to increase our penetration of this space.”
He said the Big Tech bucket would include the likes of social media giants like Google and Meta but will also include startups that have created services that could not exist in the world before. Uber, Instamart or Zomato, for instance, as well as online education experiences.
“We are working with two of the largest social media and online media giants to design chips which go into things like the glasses to create the AR/VR experiences,” Kumar explained. “That’s an area we’ve been working on for a few years which is futuristic and leading edge.”
Further, he said Prodapt would also be looking to help these companies with ‘data enrichment’. Specifically when it comes to this Big Tech bracket that the company services, Kumar said that these companies are looking at Prodapt for the services they provide to the users on their platform.
“Even things like this whole live search or location search. To do that, you need a tonne of images to be tagged. That is all done manually using humans. It is the tagging by humans which then makes it possible for an LLM to learn it and then do it. That’s an example. So the big techs are using us more for tagging and cleaning engineering data to make it ready for their customer’s use cases,” Kumar said.
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Prodapt claims that its clients connect 1.1 billion people and 5.4 billion devices. The company said it works with Meta, Google, AT&T, Verizon, Lumen, Vodafone, Liberty Global, Liberty Latin America, Windstream, Rogers, Telus, British Telecom, Amazon, Samsung, Microsoft, KPN, Virgin Media, and Deutsche Telekom, among others.
Earlier in May, Prodapt announced that it was expanding its Panamanian operations through a $7 million investment.
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