Pixel Watch’s price leaked, sits right between Apple Watch and Galaxy Watch

We are certain Google will launch its first-ever self-branded wearable this year. However, we’ve all been wondering both how much it could cost as well as when we’ll finally see it launch.

Thanks to a leak stemming from 9to5Google, we might have partial answers to both questions. According to 9to5, the Google Pixel Watch price could be $399 for the model with LTE cellular connectivity.

Unfortunately, the source does not give pricing information for other variants of the watch. Theoretically, though, the Pixel Watch without LTE connections would be cheaper. We’d guess it would land somewhere between $299 and $349.

See also: Everything we know about the Pixel Watch

Notably, the $399 price tag is what you’d pay for an Apple Watch Series 7 without LTE connectivity. That means the Google Pixel Watch price would be very competitive against the Apple Watch series. However, an LTE-powered Galaxy Watch 5 — which runs on the same operating system as the Pixel Watch and supports Android devices — starts at $329. This is bad news for Google as it would be fighting directly against Samsung with a product that has a $70 premium.

Also, Google’s sub-brand Fitbit has a pretty robust smartwatch on the way in the Fitbit Sense 2, which costs $299. Of course, the Sense 2 will not go after the same type of buyer and does not come with Wear OS onboard.

Finally, the 9to5 rumor posits that Google would likely launch the Pixel Watch during the Pixel 7 series launch. This means the company won’t likely launch the products at two separate times, which is an interesting move considering how hotly anticipated the Pixel Watch is.

Although Google hasn’t confirmed anything as of yet, we expect the launch of these new devices to be in late September or early October. Meanwhile, Apple will launch the Apple Watch Series 8 on September 7 at its confirmed event.