Paramount+ originally launched as CBS All Access in 2014. Since then, it’s exploded in subscribers, going from over two million in 2018 to 60 million as of April 2023. But as the streaming market becomes oversaturated and the economy continues to struggle, customers across the board are tightening their belts and limiting how many subscriptions they’re willing to pay for. Streamers aren’t trying to keep these customers with price drops, however, and are instead trying to keep them — and lure new ones — with alternative strategies like cheaper ad-supported tiers and restricting password sharing.
In general, Paramount+ is following the same trend many of its competitors are. Netflix raised the cost of its tiers last year. Its base plan increased from $8.99 to $9.99 per month, its standard tier from $13.99 to $15.49, and its premium 4K tier from $17.99 to $19.99. Likewise, HBO Max, Hulu, and Disney+ have also instituted recent rate hikes. The trend in price increases isn’t limited to video streamers, either. Music services, including Spotify and Apple Music, have raised the cost of their tiers, as has the gaming subscription service Xbox Game Pass, whose base plan recently went up a dollar to $10.99 per month and Ultimate plan up two dollars to $16.99 per month.
If you do want to save some money and haven’t yet subscribed to Paramount+, you can get a free one-month trial to the Paramount+ with Showtime plan, which is available to new customers until July 12. Current subscribers to the previous ad-free plan that didn’t include Showtime will have access to the premium content starting today, but will also be charged the additional two dollars per month they hadn’t been before.
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