If you’re looking for Ciara and Russell Wilson outside of a sporting event, you might want to check their house — The House of LR&C, that is.
The celebrity couple celebrated the grand opening of their clothing boutique at Lone Tree’s Park Meadows mall on Monday. It’s the first in the Denver area and the fourth nationwide. The star-studded kickoff included appearances by players from the Denver Broncos and plenty of fashion finds.
Those who visit the now-open retail store will find a 1,900-square-foot space on the mall’s first floor brimming with the couple’s original brands, LITA by Ciara, Human Nation and Good Man Brand, as well as 3Brand, a line of children’s apparel.
Take a virtual tour below:
The House of LR&C is named for the company’s values — love, respect and care — but that also shares the initials with “love Russell and Ciara.” CEO Christine Day previously told The Denver Post that the name not only reflects the founders’ shared belief that “love is the most important and powerful force,” but also how the company approaches sourcing materials and manufacturing.
“We didn’t want to build this fashion house just to make really good clothes,” Wilson told Axios at the grand opening event. “What we really wanted to do is have an impact.”
For every item sold, 3% goes back to the Wilsons’ Why Not You Foundation, which donates and supports youth programming. But a good cause doesn’t mean compromising on style. LITA by Ciara is billed as a contemporary women’s brand; Human Nation offers gender-inclusive or gender-neutral streetwear; and Good Man Brand is menswear, including shoes.
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