Nodwin Gaming, an independent subsidiary of Nazara Technologies Ltd., has acquired the gaming and adjacent IP business of OML Entertainment for Rs. 73 crores. According to Business Line, the acquisition will provide partial liquidity to OML shareholders, including CA Media.
As part of the deal, Ajay Nair, MD of OML Entertainment, will join the Nodwin Gaming board and work with Akshat Rathee, MD of Nodwin Gaming. OML manages some of the most popular entertainment and gaming content creators including Tanmay Bhat, Suhani Shah, and Samay Raina. It also owns Ips like Bacardi NH7 Weekender, LOLstars, Headliners, and Breezer Vivid Shuffle, and it works with brands for events like YouTube FanFest and Levi’s Music Week.
With the new acquisition, Nodwin Gaming is looking to engage the growing gaming audience in India. Rathee said, “When you look at the market, it is segmented into hardcore gamers, mid-core gamers and casual gamers. NODWIN has been catering to the hardcore gaming audience and has been majorly successful in engaging them. Now to expand NODWIN’s audience pie to mid-core and casual gamers along with delivering similar engagement levels is where this convergence of comedy, music, and gaming will help us.”
Nair added, “We believe in the convergence of different pop culture genres and have seen that this has already happened across several platforms and IPs. It makes a lot of sense to consolidate the strengths that OML Entertainment and Nodwin Gaming have in the live IPs and gaming spaces. OML Entertainment will continue to focus on building its OTT content production, talent management, and branded content businesses.”
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