New ‘true’ academic study tests Cardi B’s claim that ‘a hoe never gets cold’

Turns out Cardi B may have been onto something when she famously proclaimed that “a hoe never gets cold” — and science wants to back her up on it.

A new study published in the British Journal of Social Psychology has determined that scantily clad women are no more likely to feel chilly on a winter’s night out than their more covered-up counterparts.

The study — “When looking ‘hot’ means not feeling cold: Evidence that self-objectification inhibits feelings of being cold” — was co-authored by six scholars, including University of South Florida grad student Roxanne Felig, 25.

Felig took to her TikTok account to detail the research, saying it was partially inspired by 29-year-old Cardi B’s vintage viral assertion that “it’s cold outside but I’m still looking like a thottie — because a hoe never gets cold.”

“We wanted to test that — scientifically — and so we did. And it’s true,” a deadpan Felig explained. “It seemed like what Cardi was saying was that she was too focused on how she looked and what she was wearing to feel cold.”

In order to test that theory, the researchers surveyed women as they stood outside nightclubs on evenings when temperatures dipped down into the chilly 40s. They asked the participants to report how cold they felt, before their photos were taken and coded for the amount of skin exposure. 

They also asked the women how intoxicated they felt and how many drinks they had consumed, as their blood alcohol levels may have affected their reaction to the cold weather.

The results revealed that women who were flashing ample amounts of flesh, clad in crop tops and miniskirts, felt no colder than women wearing coats and pants.

While that may surprise some readers, Felig told her TikTok followers that the results backed up “objectification theory.”

“Objectification theory posits that when women take an outsider’s perspective of their body — so when women are highly focused on how they appear externally — it reduces the amount of cognitive resources they have available to appraise their internal states,” Felig explained.

“So, when women are in a state of objectification, they are less aware of how hungry they are, their heartbeat … They are just less able to recognize their internal states.”

In other words, the women Felig and her fellow researchers surveyed were so preoccupied with how they were appearing to others that they did not have the time to focus on how cold they were feeling.

Felig noted that the study is the first of its kind.

She also stressed that she disliked describing women as “hoes,” and that a woman’s clothing choices were not necessarily connected to her sexual proclivities.