New infra, 24×7 helpline, staff training: EVs are a test drive for Tata, Hyundai, Maruti dealers
Automobile

New infra, 24×7 helpline, staff training: EVs are a test drive for Tata, Hyundai, Maruti dealers

By Eduardo Saverin

Maruti EVX; Hyundai Ioniq5; Tata Nexon EV

Synopsis

For decades, dealer networks have witnessed various tech disruptions and embraced them. This time around, dealers are trying to be in sync with the latest change in mobility — electrification. However, they are all in a learning phase right now and it’s not clear what will work when volumes pick up.

Will he? Or won’t he? After years of impasse, and the recent hectic negotiations that fuelled some hope, whether Elon Musk will set up a Tesla factory in India is still anybody’s guess. While Tesla’s entry will mean an altogether different experience for the country’s electric vehicle (EV) ecosystem and the customers, India’s top carmakers and their dealer networks are quietly upping their electrification game. Hyundai Motor India and Tata

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Eduardo Saverin