NETFLIX has a new reality show called Falso Amor and it’s causing controversy for its use of deepfakes.
The title of the Spanish-language show translates to “Deep Fake Love” and makes use of the latest artificial intelligence technology.
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The contestants are real-life couples who are split up and put in two separate houses.
Single people looking for love are added to the houses.
Then, contestants are made to watch videos that show their partners cheating on them.
The videos may be real or they may be really convincing deepfakes.
To win, couples need to make sure they guess correctly what footage is real and what is fake.
The couple with the most correct guesses can win €100,000 (about $110,500).
Viewers of the TV series have given it mixed reviews online.
News outlet Futurism said: “We would not wish this psychological torture on anyone.”
One Twitter user said: “Deep Fake Love aka ‘Falso Amor’ is like a bad Black Mirror episode synopsis, yet it’s a ‘real’ reality tv show.
“We’re deepfaking s*** to ruin relationships now for entertainment? Damn.”
Another wrote: “Oof I have issues with Falso Amor (aka Deepfake Love) on Netflix.”
Another added: “Deep fake love, wtf, destroying mental health and people’s lives. Falso Amor.”
While one warned: “I knew the AI s*** was gonna be wild but watching this show ‘Deep Fake Love’ is really putting things into perspective.
“You’re not even going to even be able to believe your eyes after a while cause of deep fakes getting better.”
We have reached out to Netflix for comment.
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